SynthesisINTELLIGENCE

Sample Brand

The Amazon week

Aug 03 – Aug 09, 2026

Read from Amazon on 2026-08-10; the newest week can still move a little. This is the weekly edition. The slower numbers, customers, money by range, Amazon's fees and the year, come in the first report of each month, next in early September.

The week

How the week went

1 product flagged by Amazon and not selling

Fluoride-free Toothpaste · Charcoal is flagged by Amazon and sold nothing this week. It was making $4,100 a week. A listing nobody can buy earns nothing for as long as it stays down.

Revenue fell 6.3% to $88,850, and most of the drop is one listing Amazon took down.

The week came in at $88,850, down 6.3% on last week and 3.4% below the four-week average, while still running 21.4% ahead of the same week last year. The fall is narrow. The charcoal toothpaste sold nothing after selling $4,100 the week before, because Amazon suppressed the listing over its main image; that one product is more than two-thirds of the shortfall. The whitening pen slipped from $9,800 to $6,300 and the strips from $31,900 to $28,400, while the core toothpaste rose from $37,800 to $41,250. Fix the image today, reorder the strips this week, and look at the pen's product page before spending more on it.

This week at a glance	This week	Week before	Change
Revenue	$88,850	$94,800	-6.3%
Visits	42,000	42,300	-0.7%
Visits that bought	12.00%	12.65%	-0.65 pts
You were the seller shown	96.4%	97.1%	-0.7 pts
Orders cancelled	12.71%	12.80%	-0.09 pts
Ad spend all ad types	$14,200	$13,600	+4.4%
Sales from traffic you sent from outside Amazon, 14-day credit	$15,020	$15,621	-3.8%
Share of category purchases search week of 27 Jul	0.31%	0.34%	-0.03 pts
Buyers who had bought before settled week of Jul 20 – Jul 26, 2026	28.8%	28.9%	-0.1 pts
Products out of stock of 5 tracked	0	—	—

Every bar is Amazon net revenue for one week.

Every bar is the visits to your listings in one week. A week Amazon has not reported in full is left out.

The Amazon week · Sample Brand · Aug 03 – Aug 09, 2026Ordered by what it is worth

What to do

Ordered by what it is worth

These 8 moves have about $15,040 a week riding on them, and 55% of that sits in the top two.

What to do	What is riding on it
Get back the drop on Fluoride-free Toothpaste · Charcoal $0 this week against $4,100 last, down 100%	$4,100
Look at Fluoride-free Toothpaste · Charcoal sold $4,100 last week and nothing at all this week	$4,100
Get back the drop on Whitening Strips · 28 treatments $28,400 this week against $31,900 last, down 11%	$3,500
Bring the bid down on teeth whitening kit $1,640 a week spent, at 58% of what it sold, against its own line of 55%, on 98 orders a week, over 2026-08-03 to 2026-08-09 — not set as rank or profit, so decide which it is before cutting	$1,640
Block 3 searches that produced no order $880 on searches with enough clicks to be evidence and not already on the negative list, out of $2,940 (23.6% of search spend) that converted nothing	$880

The other 3 came to $820 between them.

Each amount is money a week at stake, not a promise of what comes back. A search is judged against its own range's break-even, on days whose sales have finished landing — the dates are beside it.

The Amazon week · Sample Brand · Aug 03 – Aug 09, 2026Are your ads paying

Advertising

Are your ads paying

Your ranges keep between 36% (Everything else) and 46% (Whitening) of every dollar they sell, so there is no single answer to whether ads are too expensive: each range is judged against its own line. Figures cover all ad types (Sponsored Products, Brands, Display).

$14,200

Ad spend

+4.4% on last week

$52,800

Sales credited to ads

+5.2% like for like, one-day basis

26.9%

Ads took this much of every ad dollar sold

16.0% of everything the channel sold

$13,600

Ad spend the week before

Held to the same one day of credited sales in both weeks — the fairest comparison there is — sales went up 5.2%, from $32,400 to $34,100, and the cost of sale went with it, from 36.7% to 36.5%. It covers Sponsored Products only; the figures at the top of this section include the rest, $1,750 of the week's spend.

What each range's ads cost, against what that range can afford

Range	Ad spend	Sales	Ads per $1 sold · black tick = break-even	Break-even
Whitening	$7,240	$24,600	29%	46%
Toothpaste	$4,180	$17,100	24%	37%
not in product_families	$1,430	$5,500	26%	36%

Each bar is what advertising took out of every dollar that range sold last week; past its tick, the range loses money on the order the ad produced.

These costs read high: the newest week is still being credited (see how to read this report).

Ad spendSales credited to ads

Week	29 Jun	6 Jul	13 Jul	20 Jul	27 Jul	3 Aug
Spend	$12,900	$13,100	$13,400	$13,600	$13,600	$14,200

What a first-time buyer cost. $14,200 of advertising ran against 3,110 people who bought from you for the first time, which is $4.57 each. Across the 8 weeks that have fully settled the middle one came to $4.24, so this week sits above the run of them. A ceiling, not a measurement: it is every ad dollar against every first-time buyer, and the ad type carrying almost all the spend never says whether a buyer is new.

The searches you paid most for

Search	Ad spend	Sales	Ads per $1 sold · black tick = break-even	Break-even	Profit after ads
whitening strips	$2,180	$6,900	32%	55%	+$1,587
teeth whitening kit	$1,640	$2,830	58%	55%	−$95
whitening toothpaste	$1,320	$4,750	28%	46%	+$879
toothbrush replacement heads	$890	$3,420	26%	50%	+$803
whitening pen	$760	$1,520	50%	50%	+$8
sensitive teeth toothpaste	$540	$1,160	47%	46%	−$3

Break-even is the most a search can spend per $1 sold and still make money, from its own products' margin. Judged on 2026-08-03 to 2026-08-09, the most recent days whose sales have finished landing.

Below these sit 3 smaller searches, $880 of spend between them.

Across the whole account 2 searches of 10 came in over their line, carrying $2,180. Judged on 2026-08-03 to 2026-08-09, the most recent days whose sales have finished landing.

Being over the line cost $978 across 2026-08-03 to 2026-08-09

Worst first: charcoal toothpaste ($410), teeth whitening led light ($290), enamel safe whitening ($180). That is the margin on the orders those ads produced, less what the ads cost — and it counts nothing of what those buyers are worth on their next order. A search can be worth losing this much on; none is worth losing it by accident.

Not set as rank or profit: whitening strips, teeth whitening kit, whitening toothpaste, toothbrush replacement heads, carrying $6,030 between them. Until they are set, this page reads them on their ad economics alone, which is the wrong test for a search bought to hold position.

Traffic you sent from elsewhere

Traffic you sent to Amazon from somewhere else turned 16,000 clicks into $15,020 of Amazon sales last week, which is 16.9% of everything the channel sold.

$15,020

Sales it produced

-3.8% on last week

16,000

Clicks sent

+9.9% on last week

806

Orders it produced

5.04%

Clicks that became orders

Every step here happens on Amazon, after the click leaves the place that sent it.

The step that loses people is "Added to cart"

It keeps only 20.0% of the people who got as far as the step before it. People who reach the product page and do not put it in the basket are telling you about the page itself, its price, its pictures, its reviews and whether it is in stock. Sending more traffic does not change that number.

Where from	Clicks	Reached the page	Put in basket	Orders	Sales
Instagram	8,400	6,150	1,230	410	$7,620
Google	3,100	2,480	520	190	$3,560
Email	1,900	1,640	390	160	$2,980
TikTok	2,600	1,630	210	46	$860

50.7% of it comes from one place, Instagram

That is $7,620 of $15,020, on a platform whose rules and prices are not yours to set.

All of this is counted on Amazon, not on the platform that sent the click, which cannot see a purchase that finishes on Amazon. Amazon holds a click here for 14 days and the advertising figures count on a different clock, so never add the two sales figures together.

The Amazon week · Sample Brand · Aug 03 – Aug 09, 2026Where you are winning, and who is beating you

Search query performance

Where you are winning, and who is beating you

sample brand toothpaste is where your share moved most, from 92.8% of purchases to 93.1% on 12,400 searches. Across the category as a whole your share of purchases held at 0.31%.

0.31%

Your share of category purchases

-0.03 pts on last week

385,200

Category searches you showed up on

across 1,840 search terms

Purchases within reach

across 2 searches

Your main searches, week by week

Search · searches a week · your share of buyers buyers views · 27 Apr 2026 to 27 Jul 2026Top sellers on it

whitening strips

88,400 searches

0.3% from 0.4%

Brightmore Whitening Strip23.9%

Halcyon Gentle Whitening14.2%

Whitening Strips8.4%

teeth whitening kit

62,100 searches

0.3% from 0.2%

Lumenta LED Whitening19.8%

Brightmore Whitening Strip12.1%

Pearlwave Whitening Kit9.6%

whitening toothpaste

57,300 searches

0.6% from 0.5%

Whitening Toothpaste15.3%

Northvale Fluoride-Free To11.0%

Corvane Whitening Paste7.2%

charcoal toothpaste

0.4% from 0.4%

	Without your name	With your name in it
Shown to	0.96%	6.39%
Clicks won	0.50%	3.30%
Purchases won	0.31%	2.06%
Of those shown, clicked	0.31%	0.42%
Of those who clicked, bought	8.1%	12.4%
Everyone's rate on the same searches	9.4%	11.0%

Away from your own name you hold 0.96% of the page, 0.50% of the clicks and 0.31% of the purchases, so the share you lose is lost at the click.

Share of the purchasesShare of the page Amazon gives you

Searches without your name in them. Both lines are shares of the same market, so they belong on one scale; the distance between them is the exposure you are given and do not convert.

Week	22 Jun	29 Jun	6 Jul	13 Jul	20 Jul	27 Jul
Shown	1.1%	1.4%	1.3%	1.2%	1.1%	1.0%
Bought	0.4%	0.4%	0.4%	0.4%	0.3%	0.3%

Biggest moves this week	Searches	Your share	Move
whitening toothpaste	57,300	0.49% to 0.58%	+0.09 pts
whitening pen	24,600	0.58% to 0.66%	+0.08 pts
charcoal toothpaste	34,800	0.39% to 0.00%	-0.39 pts
whitening strips	88,400	0.44% to 0.31%	-0.13 pts
sensitive teeth toothpaste	31,200	0.27% to 0.19%	-0.08 pts

Searches with more than 2,000 a week.

What you would win if your share of purchases matched the share of the page Amazon already gives you. An estimate, not a forecast.

41 purchases sit behind one search

On whitening strips, 88,400 searches a week, Amazon puts you in front of 0.96% of shoppers and you take 0.31% of the purchases. They see you in the results and click somebody else. That is the search card doing the work: main image, the price as shown, the stars and the review count. Buying more visibility will not fix this one.

Search you watch	Searches	Your share	Move	Its range this year
Whitening whitening strips	88,400	0.31%	-0.13 pts	0.30% – 0.48%
teeth whitening kit	62,100	0.24%	+0.02 pts	0.19% – 0.27%
Toothpaste whitening toothpaste	57,300	0.58%	+0.09 pts	0.45% – 0.61%
charcoal toothpaste	—	—	—	0.34% – 0.41%

Some searches you watch are not in the table above

1 have dropped out of Amazon's report. Absent from this feed means unmeasured, not zero — but a search you chose to watch and cannot see is worth knowing about.

This is the week of 27 Jul 2026 against 20 Jul 2026 — the newest Amazon has published. A search missing here is unmeasured, not zero.

Searches for your own name

42,600 people searched for your name, 1.9% more than the week before, and you won 91.4% of what they bought. Those searches were 31.0% of everything you sold.

Counts of people searching, not dollars.

Across these 8 weeks the quietest was 39,800 searches and the busiest 42,600. The last four weeks average 41,675, so this week sits 2.2% above them.

29% of the people looking for you write the name some other way

12,354 of those searches were a version of the name and only 30,246 were the name as you spell it. They find you today because Amazon guesses well, not because anything was set up to catch them.

Search	Searches	Bought from you	Your share	As written
sample brand toothpaste	12,400	5,980	93.1%	as written
sample brand	9,800	1,410	90.6%	as written
sampel brand	6,100	780	84.3%	a misspelling
sample brand whitening strips	4,300	690	92.4%	as written
sample brnad toothpaste	2,900	310	79.5%	a misspelling

The Amazon week · Sample Brand · Aug 03 – Aug 09, 2026Is anything running out or broken

Stock and listings

Is anything running out or broken

Nothing is out of stock, and 1 product has less than a month of stock left.

Out of stock now

of 5 products tracked

Amazon says restock

on its own restock report

Carrying more than needed

188 days of supply or more

2,150

Units in transit at Amazon

yours, unsold, sellable again within days

Days left at the recent selling rate, counting only units a shopper can buy today.

Product	On hand	In transit at Amazon	Coming in	Days left	How it stands
Whitening Strips · 28 treatments	4,130	100	0	29	Running low

Whitening Pen · Travel size is carrying 4,300 units more than it needs

Amazon puts it at 188 days of supply. That is money sitting in a warehouse you pay for.

4 more products are not running low, so they are not listed. Counted on 2026-08-09.

Whether anything is broken

12.00% of visits ended in a purchase, against 12.65% the week before. The products themselves sold better or worse; it was not a shift in which products got the visits.

12.00%

Visits that bought

-0.65 pts on last week

42,000

Visits that week

-0.7% on the week before

96.4%

You were the seller shown

-0.7 pts on last week

Products that sold in 90 days

31 listings are active

Week	29 Jun	6 Jul	13 Jul	20 Jul	27 Jul	3 Aug
Bought	12.7%	12.7%	12.6%	12.6%	12.6%	12.0%

The products that moved the rate most, out of 4 with visits in both weeks, covering 94.6% of the visits.

Products selling better or worse took 0.69 points away. The change in which products got the visits added 0.04 points.

2 listings are blocked from selling

Amazon is holding these back until the listing is fixed. Until then nobody can buy them.

Product	What Amazon calls it	What is wrong
Fluoride-free Toothpaste · Charcoal	Search Suppressed	The main image does not meet the image requirements.
Fluoride-free Toothpaste · Charcoal	Search Suppressed	The main image background must be pure white.

One product that sold in the last 90 days got no visits at all last week: Fluoride-free Toothpaste · Charcoal, $41,000.00 over those 90 days.

The Amazon week · Sample Brand · Aug 03 – Aug 09, 2026Five things Amazon's data does

How to read this

Five things Amazon's data does

The newest week always reads badly. Amazon keeps crediting sales to a click for up to thirty days and restates a week for about a fortnight after it closes. So the newest week shows its highest cost of sale and its lowest sales, and improves on its own.

Amazon names only the top three products on a search. A company sitting fourth is invisible, shares do not add up to everything, and a gap in a share line is a week that company was not in the top three — not a week it sold nothing.

Clicks and purchases are two different measures. Where a rival's share is a share of clicks and yours is a share of purchases, the two do not subtract.

Your own name and everything else are never averaged. One measures whether people remember you, the other whether you can win a stranger. On this shelf they are two orders of magnitude apart.

Search data runs about a week behind the money. It is the newest week Amazon has published, not the week the revenue covers, and it counts only searches your products appeared on.

Sample Brand · Amazon · Aug 03 – Aug 09, 2026
Every figure here comes from Amazon's own reports.