SynthesisINTELLIGENCESample Brand
The Meta ads week
Aug 03 – Aug 09, 2026
Read from Meta on 2026-08-12. Sales are Meta's own count of purchases it credits to these ads.
The week
What Meta cost and what it brought back
Meta counted $24,520 of sales on $21,480 of spend, $1.14 back per $1.
$21,480
Spent on Meta
+8.3% on last week
490
Purchases Meta counted
444 last week
$24,520
Sales Meta credited
$22,558 last week
1.4%
Click rate
$9.47 per 1,000 shown
These ads send shoppers to your own site, so sales are Meta's own count of purchases it credits to them.
The Meta ads week · Sample Brand · Aug 03 – Aug 09, 2026Every ad, and what to do about itThe ads
Every ad, and what to do about it
Your top ads took 75% of $21,480 across 12 ads.
| Ad | Spent | Sales Meta credited | Purchases | Back per $1 | Click rate |
|---|---|---|---|---|---|
| SAMPLE UGC — Dentist reacts to… | $4,980 | $8,420 | 168 | $1.69 | 1.7% |
| SAMPLE Founder story 45s | $3,610 | $3,950 | 79 | $1.09 | 1.4% |
| SAMPLE Before/After 15s cut | $2,890 | $1,560 | 31 | $0.54 | 1.1% |
| SAMPLE Morning routine POV | $2,470 | $3,690 | 74 | $1.49 | 1.6% |
| SAMPLE Testimonial compilation | $2,140 | $2,900 | 58 | $1.36 | 1.5% |
| SAMPLE Static — kit flat lay | $1,660 | $1,350 | 27 | $0.81 | 1.3% |
| SAMPLE How it works 30s | $1,310 | $800 | 16 | $0.61 | 1.1% |
| SAMPLE Creator duet — night… | $980 | $1,050 | 21 | $1.07 | 1.4% |
| SAMPLE Unboxing 20s | $640 | $400 | 8 | $0.62 | 1.3% |
| SAMPLE Static — offer card | $420 | $250 | 5 | $0.60 | 1.2% |
The Meta ads week · Sample Brand · Aug 03 – Aug 09, 2026Where people drop offFrom ad to order
Where people drop off
Of 2,269,000 people shown the ads, 490 bought. The most are lost at “Added to cart”.
The Meta ads week · Sample Brand · Aug 03 – Aug 09, 2026Who stops the scroll and who keeps watchingThe videos
Who stops the scroll and who keeps watching
No stage fails its threshold this week — the wins now come from scaling what works, not fixing what's broken.
33.0%
Stop scrolling in 3 seconds
typical video, 28 days
25.0%
Keep watching past the opening
typical video
23.0%
Still watching halfway
of everyone who started
Best openings
| Ad | Rate | Spent |
|---|---|---|
| SAMPLE UGC — Dentist reacts to… | 38.5% | $19,422 |
| SAMPLE Creator duet — night… | 38.0% | $3,822 |
| SAMPLE Morning routine POV | 36.5% | $9,633 |
| SAMPLE How it works 30s | 34.0% | $5,109 |
| SAMPLE Founder story 45s | 33.0% | $14,079 |
Best at keeping viewers
| Ad | Rate | Spent |
|---|---|---|
| SAMPLE UGC — Dentist reacts to… | 37.0% | $19,422 |
| SAMPLE Morning routine POV | 31.0% | $9,633 |
| SAMPLE Creator duet — night… | 29.0% | $3,822 |
| SAMPLE Founder story 45s | 28.0% | $14,079 |
| SAMPLE Testimonial compilation | 26.0% | $8,346 |
The Meta ads week · Sample Brand · Aug 03 – Aug 09, 2026Ads whose click rate has fallenWorn-out ads
Ads whose click rate has fallen
1 ad is wearing out, with $2,890 spent on them this week.
| Ad | Spent | Best click rate | Now | Drop |
|---|---|---|---|---|
| SAMPLE Before/After 15s cut | $2,890 | 1.9% | 1.1% | −41% |
flagged when this week's click rate has fallen 30%+ from the ad's own best prior week (with at least 500 showings both times) while spend keeps flowing
The Meta ads week · Sample Brand · Aug 03 – Aug 09, 2026Placements, people, devices and regionsWhere and who
Placements, people, devices and regions
The biggest group was female 25-34, with 24% of the spend.
Where the ads ran
| Placement | Spent | Click rate | Per 1,000 shown |
|---|---|---|---|
| Facebook Feed | $8,410 | 1.7% | $10.36 |
| Facebook Reels | $6,280 | 1.4% | $8.48 |
| Instagram Stories | $3,390 | 1.2% | $8.43 |
| Instagram Reels | $2,120 | 1.3% | $7.34 |
| Facebook Stories | $1,280 | 1.2% | $8.83 |
Who saw them
| Age | Gender | Spent | Click rate |
|---|---|---|---|
| 25-34 | Female | $5,210 | 1.6% |
| 35-44 | Female | $4,480 | 1.6% |
| 45-54 | Female | $3,120 | 1.5% |
| 55-64 | Female | $2,210 | 1.4% |
| 25-34 | Male | $2,050 | 1.2% |
| 65+ | Female | $1,730 | 1.3% |
| 35-44 | Male | $1,680 | 1.2% |
| 18-24 | Female | $1,000 | 1.7% |
Phones and screens
| Device | Spent | Click rate |
|---|---|---|
| iPhone, in the app | $9,870 | 1.5% |
| Android phone, in the app | $8,140 | 1.6% |
| iPad, in the app | $1,410 | 1.2% |
| Computer | $2,060 | 1.4% |
Where in the country
| Region | Share of spend | Clicks | Cost per click |
|---|---|---|---|
| California | 25.9% | 4,520 | $0.65 |
| Texas | 18.6% | 3,480 | $0.61 |
| New York | 16.5% | 2,790 | $0.67 |
| Florida | 14.9% | 2,900 | $0.58 |
| Pennsylvania | 8.6% | 1,520 | $0.64 |
| Ohio | 7.9% | 1,430 | $0.62 |
| Illinois | 7.5% | 1,310 | $0.65 |
Meta reports clicks by placement, age, device and region, not sales, so these show where the money went, not what it earned.
Sample Brand · Meta ads · Aug 03 – Aug 09, 2026