Amazon Selling Partner

Amazon analytics built from the settlement, not the order feed.

Synthesis connects to your Selling Partner account through the official SP-API, builds your revenue and margin from the settlement that actually reached your bank, and answers questions about it in plain English.

Order feed Settlement

The order screen is a draft. Pending flips, refunds land days later and fees true up, so a month read too early is almost always wrong. Synthesis reads closed periods from the settlement and marks anything still in flight as in flight. Illustrative shape.

01What Synthesis Does for Amazon Sellers

Synthesis connects to your Amazon Selling Partner account via the official SP-API. It reads your orders, settlements, advertising and Brand Analytics reports, holds them together as one picture of the business, and answers questions about that picture in plain English.

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Automated Weekly Reports

Every week it reads your own revenue, product performance, customer behavior and Brand Analytics signals, then writes the summary a good analyst would write: what changed, by how much, which products caused it, and the one thing worth doing about it. It arrives without anyone asking for it.

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AI Strategic Advisor

Ask questions in plain English and get answers built from your own orders, settlements, customer lifetime value and Brand Analytics reports. Every figure comes back with the source it came from, and when your data cannot answer the question it says so rather than estimating. No SQL and no dashboard to learn.

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Brand Analytics Intelligence

Synthesis reads your own Search Query Performance, Market Basket, Repeat Purchase and Demographics reports, and reads them next to your orders and your ad spend. A search term that converts is only interesting alongside what it cost you and what those buyers went on to spend.

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Financial Performance

Revenue, gross margin, FBA and referral fees, advertising efficiency, acquisition cost and lifetime value, at SKU level. Built from the settlement report rather than the order stream, so the bottom line matches the deposit instead of an order screen that is still changing.

What it catches that the order screen will not

Amazon data restates itself. Most of what a seller loses is not hidden in a report they have never opened, it is hidden in the gap between what a report said on Tuesday and what it says once the period closes. These are the four that cost the most.

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The order screen is a draft

Orders keep changing after you read them. Pending becomes Shipped, refunds land days later, fees true up. A month read too early is not slightly wrong, it is a different number. Synthesis reads closed periods and labels anything still in flight rather than averaging it away.

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A fee that moved with no notice

Per-unit fee changes are not emailed to anyone. They appear in the settlement and nowhere else. A margin drop in a month where nothing else changed is almost always one of these, and at volume a change of about a dollar a unit is tens of thousands a year.

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Returns hiding inside one pack size

A return rate at brand level tells you very little. At pack-size level one variant is often carrying the whole loss, and it is frequently the one being promoted hardest. That only appears when returns, settlement and product data are read together.

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Cohorts too young to have repeated

Repeat purchase looks like it is collapsing when half the cohorts inside the number have not yet had time to reorder. Synthesis counts only cohorts old enough to have repeated, so a measurement artefact is not mistaken for a trend.

02Features and Functionality

Data Sync & Integration

Order Data Sync — Automatically pulls your Amazon order reports every 12 hours, building a complete order history with product-level detail
FBA Inventory Tracking — Monitors FBA on-hand, inbound, reserved, and unfulfillable inventory levels to prevent stockouts
Settlement and Fee Analysis — Ingests settlement reports to break down FBA fees, referral fees, reimbursements, and net payouts
Brand Analytics Reports — Syncs Search Query Performance, Market Basket, Repeat Purchase, and Demographics reports for eligible Brand Registered sellers
Advertising Data — Integrates Sponsored Products, Sponsored Brands, and Sponsored Display campaign performance
Returns and Reimbursements — Tracks return rates by product and monitors FBA reimbursement claims

Analytics & Intelligence

Revenue and Trend Analysis — Daily, weekly, and monthly revenue tracking with year-over-year comparisons and anomaly detection
Customer Intelligence — New vs. returning customer analysis, cohort retention, lifetime value modeling, and RFM segmentation
Product Performance — Per-SKU revenue, velocity, conversion rate, and contribution margin analysis
Geographic Performance — Revenue and customer distribution by state and city
Brand Search Performance — Analyzes your own Brand Analytics Search Query Performance report to understand which queries drive your own impressions, clicks, and conversions
Cross-Sell and Market Basket — Uses your Brand Analytics Market Basket Analysis report to identify products frequently co-purchased with your own SKUs to inform your bundling and advertising strategy

Automated Reporting

Weekly Intelligence Report — AI-generated strategic report covering all divisions (financial, customer, product, operational) with specific recommendations on your own business
Condition Monitoring — Continuously evaluates 100+ business conditions (e.g., "repeat purchase rate below target") and surfaces the most critical ones each week
Hypothesis Engine — Generates and tests data-driven hypotheses about your business, validating them against your actual performance data

AI-Powered Chat

Natural Language Queries — Ask questions like "What was my best-selling product last month?" or "Why did my conversion rate drop?" and get data-backed answers
Multi-Division Routing — Questions are automatically routed to specialized AI agents (financial, customer, product, operations) for domain-specific analysis
Strategic Synthesis — Complex questions receive a synthesized answer combining insights from multiple analytical perspectives

03How We Use Amazon Seller Data

Synthesis accesses the following Amazon data through the Selling Partner API exclusively to provide the analytics services described above, on a per-seller basis, to the seller who authorized the connection. We do not sell, share, distribute, or aggregate Amazon data across sellers. Each seller sees only their own data — Synthesis does not surface information about other sellers, competitors, or the broader marketplace, and does not use Amazon Information to build competitor-facing reports of any kind.

Data Type	SP-API Role	How We Use It
Order Reports	Inventory & Order Tracking	Revenue analysis, customer identification, product performance metrics, geographic distribution
FBA Inventory	Amazon Fulfillment	Stock level monitoring, reorder alerts, days-of-supply calculations, inbound shipment tracking
Settlement Reports	Finance & Accounting	Fee analysis, net payout tracking, P&L generation, unit economics calculations
Brand Analytics	Brand Analytics	Search query performance, market basket analysis, repeat purchase behavior, customer demographics
Product Listings	Product Listing	Catalog management, listing quality monitoring, A+ content tracking
Pricing	Pricing	Buy Box status monitoring for your own listings, and price-elasticity analysis of your own SKU history
Account Health	Selling Partner Insights	Performance metrics, policy compliance monitoring, account health scoring

04Data Protection & Security

Synthesis is built on Google Cloud Platform with enterprise-grade security. We comply with the Amazon SP-API Data Protection Policy and Acceptable Use Policy, along with all other agreements published in the Amazon Selling Partner API Policies and Agreements hub.

✓ Encryption in Transit

All data transmitted between your Amazon account and Synthesis is encrypted with TLS 1.2+. We enforce HTTPS via HSTS with a one-year policy.

✓ Encryption at Rest

All stored data is encrypted with AES-256 via Google Cloud's default encryption. API credentials are stored in Google Cloud Secret Manager.

✓ Data Isolation

Each seller's data is stored in isolated BigQuery datasets. No seller can access another seller's data. Access is scoped by organization and brand.

✓ Access Control

Role-based access control with Firebase Authentication. Multi-factor authentication enforced. Credentials rotated annually. No shared accounts.

✓ Incident Response

Documented incident response plan with 24-hour notification to Amazon security. Plan reviewed every 6 months. All incidents logged and tracked to resolution.

✓ No Third-Party Sharing

We do not sell, share, or transfer Amazon Information to any third party. Data is used exclusively to provide analytics services to the seller who authorized the connection.

Data Retention

Amazon data is retained for the minimum period necessary to provide our analytics services and comply with applicable tax recordkeeping requirements (up to 7 years for financial records). Sellers may request deletion of their data at any time by contacting our support team. Upon disconnection of the Amazon integration or account closure, all Amazon data is deleted within 30 days.

05Pricing

Flat Monthly

$999 / month

Unlimited orders, unlimited SKUs, and every analytics module included — Brand Analytics intelligence on your own reports, financial modeling, customer intelligence, weekly AI briefings, and the conversational strategic advisor. The Amazon Selling Partner integration is included at no additional cost. No per-seat fees, no data-volume overages, no usage tiers.

Schedule a Demo

Annual plans available with a discount · 14-day trial on request · No commitment required to schedule a demo

06About Synthesis Intelligence

Synthesis Intelligence, Inc. builds AI-powered strategic advisory tools for consumer brands. Synthesis is our flagship product — a multi-agent intelligence platform that transforms raw e-commerce data into strategic clarity. We work with brands selling on Amazon, Shopify, and direct-to-consumer channels.

Contact Information

Company	Synthesis Intelligence, Inc.
Product	Synthesis — AI Strategic Intelligence Platform
Email	andre@synthesisintelligence.ai
Website	app.synthesisintelligence.ai
Security	Security Overview
Privacy Policy	Privacy Policy
Terms of Service	Terms of Service